Aussie Brand XTM Performance Just Got the B Corp Tick of Approval

XTM Performance, the Aussie brand known for its snow and outdoor clothes and supplier of gear to the Australian Winter Olympic Team, is now a certified B Corp!

B Corp certifications are dished out by the not-for-profit B Lab, and are the highest distinction offered to companies committed to making social and environmental practices a core part of their business (like us here at We Are Explorers).

To gain certification as a B Corp XTM needed a minimum overall score of 80 points on an assessment of the entire business’ structure. The team completed the assessment with a final score of 107.8 – not a bad result considering it was their first attempt!

Founder of XTM Performance, Pete Forras explained, ‘This has been a huge team effort and a culmination of over 20 years of sustainable goals and actions. Achieving B Corp certification underscores our ongoing commitment to make a positive impact on both people and the planet’.

What has XTM Performance done to become a B Corp?

Some of the ways XTM has proven its planet-and-people-first approach include:

• Working with the Carbon Reduction Institute since 2009 to become 100% carbon neutral
• Its Heat the Homeless initiative that donates, collects, and distributes pre-loved winter jackets to those enduring homelessness and hardship
• Its recent undertaking of a Reconciliation Action Plan guided by the wisdom and support of Marsha Uppil, a proud Adnyamathanha woman
• Using eco-friendly and ethically sourced materials like Woolmark® certified Aussie Merino wool, TENCEL^TM and recycled fabrics
• Rolling out its Sustainable Packaging Strategy, delivering goods in packaging that’s completely biodegradable, compostable, reusable or recyclable
• Its self-sufficient headquarters in Torquay, Victoria

XTM joins the ranks of other brands like Patagonia, Kathmandu and Zorali who are shaking up the snow and outdoor industry with their positive-impact approach to business.

Images by @daniiforde