Escape the cold winter months to travel the Northern Territory and you might just come back $1 million richer!

 

In what can only be described as a once-in-a-lifetime opportunity, self-drive travellers who explore the NT between May and September 2024 will now be in the running to win a whopping $1 million cash prize from the Caravan Industry Association of Australia. 

Announced by the Northern Territory Government today, the tourism strategy aims to entice more local and interstate travellers to the Territory to support local businesses and boost work opportunities for residents.  

Northern Territory Minister for Tourism and Hospitality, Joel Bowden, said he hopes the Million Dollar Road Trip will encourage travellers to choose the NT for their next drive holiday and incentivise them to explore further ‘off the beaten track’.  

‘We’re backing the tourism sector, especially those who are seeing the best of the Territory in a caravan, and look forward to welcoming travellers as they head north over the next couple of months’, he said. 

Travellers who stay at a participating caravan park in the NT, visit a local NT Visitor Information Centre or make a purchase with a participating tourism experience or attraction in the Territory will be eligible to win the $1 million prize.  

Runner-up prizes are also available including $10,000 cash plus a $500 fuel voucher, or one of 19 x $500 fuel vouchers. 

 

The Northern Territory Will Introduce Entry Fees for 50 Nature Parks Next Year, Amy Fairall, Edith Falls, Leliyn, Nitmiluk National Park, NT, sunset, swimming holes, waterfall

Leliyn / Edith Falls in Nitmiluk National Park | @amy.eloise

 

Caravan Industry Association of Australia CEO, Stuart Lamont, said he hopes the joint initiative will support communities right across the Territory, and encourage Australians to explore its unique offerings. 

‘The Territory is one of the great driving destinations in the world. Offering historical, natural, and Aboriginal experiences not found anywhere else on the planet, the Territory should be on every Australian’s bucket list to travel to’, he said.

Don’t forget to lodge your entry to the Million Dollar Road Trip competition.

 

Feature image thanks to Bree Furlong

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