Patagonia has long been more than just a brand, so it’s fitting that their flagship Melbourne store is more than just a shop front. It’s a hub for like-minded nature lovers and a tribute to a history of activism.
Patagonia Melbourne opened last week and has already been drawing a steady crowd of wild souls through its doors. Located within the historic Carson House, a heritage building dating back to 1884, the stunning fitout blends old with new by featuring disused boatyard timbers and leftover organic Patagonia fabrics
But the history in the store goes beyond just recycling materials. Photography adorning the walls celebrates generations of activism, including anti-nuclear protests in the 60s, anti-logging campaigning in the 80s, and even the recent School Strike 4 Climate.
The company recently changed its motto to ‘We’re in business to save our home planet’, and you can’t miss it. Illuminated letters display the phrase on the wall opposite the register; sales staff won’t be under any illusions about why they’re there.
True to that claim, gear in the store features traceable down, synthetic jackets that are now made from 100% recycled materials, and organic cottons. The company’s a proud B-Corp and member of 1% for the Planet, but country director Dane O’Shanassy is particularly excited about the opportunities that come from putting feet on the ground.
‘It’s fantastic to now open our newest flagship store and showcase our brand and products, as well as dedicate more time and energy to supporting the city’s local, grassroots activism.’
We’re stoked that Patagonia’s expanding in Australia as more people hear the call of the wild and realise what’s important, and what’s at stake. Keep an eye on Facebook for a summer program of events, talks and film screenings.
Patagonia Melbourne can be found at 289 Little Collins Street, Melbourne, VIC 3000
Feature photo by Jarrah Lynch
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