In a digital world where we are constantly glued to tiny screens, forever swiping up, down, left and right it’s easy to forget what’s happening in the ‘real world’ around us. The marketplace is flooded with apps promising love, friendship, and entertainment, yet few venture into the realm of inspiration. Explorer Matt Horspool might have found one that does. Let him introduce you to the National Geographic app.
A growing number of explorers such as myself are yearning for inspiration and something that serves a purpose beyond mindless memes and self-obsessed travel edits. It seems that there’s a void that needs to be filled.
The National Geographic app educates viewers with engaging, inspirational and often quirky articles, backed by leading-edge research, while also satisfying even the most demanding dreamer’s sense of wanderlust through visual awe.
It’s no secret that today’s travellers have compiled an extensive list of locations to visit within their lifetime, I know I have. Well publicised places such as Machu Picchu, The Great Pyramids, The Great Barrier Reef, and Angkor Wat are regular list toppers for those who hear of only the popular tourist destinations. Each, beautiful, unique, and awe-inspiring in their own right. But as we know, there’s more out there than that.
If you’re like me, you draw inspiration from explorers who seek out obscure locations and experiences, far off the beaten track and usually it’s only by word of mouth or a chance post on social media that you find out about these places.
The beauty is, now the most extensive collection of award-winning documentaries, backdated National Geographic Magazines, live stream channels and images from literally the best photographers on this earth, is now consolidated into one beautiful looking App.
One of the first articles that caught my attention was titled ‘Otherworldly Destinations Here on Earth‘ a 5-min read. Bang, Southern Utah is now on my list of places to visit. Easy as that.
User experience is crucial to the survival of any new app. If it’s slow and clunky or looks as visually appealing as a wet paper bag, it’s likely that the longevity of the app will be short. The layout of this app is clean, well thought out and easy to navigate. A quick access menu located at the bottom of the screen provides one-touch links to pages of videos, articles and photographs and it even tailors content to each user based on their preferences.
Clicking on the little explore button in the top corner of the screen instantly links you to categories, the first being your home location, i.e. Australia, followed by categories like Travel, Adventure, and Photography.
My initial thoughts were that this app would serve as purely visual inspiration for my photography, but as I spent more and more time scrolling through the articles, I became addicted.
Addicted to learning about the world around me, the environmental issues we are facing as a human collective, exploration into unique, challenging and obscure locations and top tips and tricks for a weekend adventurer. Sounds familiar right… it’s like We Are Explorers but on a global scale.
I cannot recommend this app more highly to aspiring travellers or students of the world. This is one of the rare times I would urge you to spend a little more time using your phones. After all, through education and inspiration, the world will inevitably be a better place.
If you’re keen to check out what all the hype is about you can try the New National Geographic App on any Australian mobile number for free for 30 days, thanks to Optus.