It was only a matter of time before we took the plunge and created our first line of tees, but how we went about the process was up for debate.

Design. Print on AS colour tees. Sell. It seemed to be the trodden path, but something just didn’t sit well with me.

We’re a company founded on principals; at our very core is a deep sense of wonderment and respect for our environment. Its fragility is real, and spreading a positive message throughout our community engages us all as nature’s ambassadors. This is super important to us as you’ve probably seen recently with articles on Leave No Trace and the 5 P’s of Bushwalking.

I was keen to explore other production options, and hey, if we could potentially create the next Patagonia in the process, then why not?

Why are we using 100% organic cotton?

Insects bloody love cotton, which explains why it’s one of the largest pesticide dependant crops on the planet. In fact, conventionally grown cotton also accounts for more than 25% of worldwide insecticide use. These pesticides are among the most hazardous around, harming people, wildlife and the environment (poisoning farm workers, contaminating water sources and killing essential soil micro-organisms). Evil stuff.

This Explorer Tee is certified to the Global Organic Textile Standard (GOTS), so a positive story is woven into the fabric even before it reaches manufacture.

fairtrade tee

Why fairtrade?

It doesn’t take a rocket surgeon to know that many of the world’s threads are not produced ethically. On digging a little deeper into the manufacturing process, it became clear that going Fairtrade certified was an absolute no-brainer for us.

There are 8 guiding principles of the Code of Labour Practices. These include no exploitation of child labour, payment of a living wage and safe working conditions. We’ve teamed up with the crew at Fairtees to manufacture this tee; a wonderful company who are hell-bent on changing the way we think about what we buy.

This tee is proudly made in either Bangladesh or Turkey.

These tees aren’t the cheapest you’ll find, but hopefully this goes some way in explaining why. I think it’s important to explore alternatives beyond the conventional. This is true for everything in life, and whilst this is only a printed white t-shirt, it’ll be one of the greenest in your cupboard.